Head of Products and Value Proposition - Business Banking
by Abu Dhabi Islamic Bank in Banking & Financial Services
The Head of Products and Value Proposition â Business Banking is responsible for developing and executing strategies that cater to the needs of SME clients. The role includes full product lifecycle management, segmentation strategy, pricing, commercialization, and enhancing customer experience through digital transformation. This includes overseeing digital onboarding, collaborating with fintech and ecosystem players, driving cross-sell initiatives, and managing product training and marketing efforts. The position requires strong leadership, market insight, and collaboration across departments and external partners to optimize revenue and customer satisfaction.