Job description

The Creative Copywriter Manager at Etihad Airways is responsible for crafting and leading innovative, world-class messaging across all brand communications. This leadership role involves developing campaigns that are strategically aligned and culturally relevant, while upholding the brand’s voice across formats including digital, social, print, film, and experiential activations. The manager will partner closely with the Senior Creative Manager and cross-functional teams in design, production, and marketing. Responsibilities include mentoring a team of copywriters, refining messaging quality, ensuring tone consistency, and supporting project execution. The candidate must bring 5–7 years of experience from top-tier creative advertising agencies and demonstrate expertise in concept creation, script writing, and content production. Experience in aviation is advantageous but not mandatory.