Back to jobsCluster Assistant Director of Sales
Location
United Arab Emirates
Company name
Accor
Sector
Sales & Customer Services
Contract duration
Full time
Salary (monthly)
Non-Dislcosed
Experience
5+ Years
About the role
The Assistant Director of Sales is responsible for driving sales growth, developing strong client relationships, and supporting the Cluster Director of Sales in executing sales strategies. This role involves identifying business opportunities, managing key accounts and ensuring revenue targets are met while maintaining high levels of customer satisfaction. Under the general guidance and supervision of the Cluster Director of Sales and Marketing, develops and implements strategies and activities of the Sales Department so as to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all hotels related revenue streams (e.g. Apartments). To strive to become the most professional Sales & Marketing department in Dubai and throughout Accor. To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the Sales Department so as to achieve and exceed forecasted revenue figures in Rooms and Food & Beverage and all hotels related revenue streams (e.g. Apartments). To ensure that an effective and efficient day-to-day acquisition program, including, administration, reporting system is effective organized and deployed. To promote marketing awareness and leadership to all Heartists. To develop an organized, motivated and cohesive Sales & Marketing team.
Responsibilities
- Develop, implement and manage the sales & marketing business plan and strategic sales strategy to ensure the hotel is well positioned across existing and emerging markets and market segments, therefore achieving and exceeding forecast and budget.
- Preparation of the annual Sales & Marketing budget and business plan taking into consideration Market Mix, occupancy levels, Average Room Rate & Rev. Par, yield management and revenue streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
- Conduct regular thorough analysis of the market and more specifically the hotel competitor set ensuring the hotel is well positioned rate and yield management structure wise to achieve and maintain the budgeted Revenue Generated Index rating.
- Develop, implement and manage rates structures and strategies through market data review and demand analysis.
- Develop, implement and manage the process of developing sales leads and qualifying the same across all business units within the hotel, ensuring all key Heartists are familiar with and understand this process.Â
- Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.
- Monitor and manage the departmental operating expenses in line with budget and forecast.
- Manage the co-ordination of all strategic Accor Sales & Marketing activities in line with the Area Sales & Marketing Office.
- Ensure all Standard Operating Procedures and Contracts for the Sales & Marketing department are written, reviewed and approved as and when necessary.
Requirements
- Bachelor’s degree and/or Hotel Management degree is an asset.
- Minimum of 5 years of experience in a senior sales management capacity within the hospitality industry or related tourism field.
- Revenue management experience essential.
- Excellent communications skills - interpersonal, written and public/media relations.
- A proven record of results-oriented leadership and team development.
