Director - Brand Digital - Brand Marketing, Digital & Loyalty - Jumeirah Group & Corporate

Responsibilities

• Define and implement Jumeirah’s global digital strategy, ensuring alignment with the brand, marketing, and commercial objectives.
• Drive collaboration between brand, eCommerce, IT, loyalty, revenue, and media teams to ensure seamless digital experiences.
• Oversee all aspects of media buying, content, analytics, and platform performance, ensuring measurable business impact and continuous optimization.
• Manage a high-performing digital team, fostering a culture of innovation, accountability, and results-driven execution to achieve business goals.
• Own and manage the digital marketing P&L, ensuring optimal budget allocation, commercial efficiency, and managing vendor relationships through RFPs.
• Oversee media agency relationships, lead media briefing processes, and monitor digital brand campaigns across paid channels in up to 12 key markets.
• Lead SEO strategy execution, collaborate with agencies to improve organic search visibility, and develop strategic partnerships with key media players like Google, Meta, and Snapchat.
• Drive strategic execution for Jumeirah.com and Jumeirah One App, focusing on feature prioritization, bug fixes, performance optimization, and platform scalability.
• Oversee content strategy across all digital platforms, ensuring brand consistency, managing multilingual content, and maintaining Jumeirah’s Digital Asset Management (DAM) system.
• Champion data-driven decision-making by analyzing performance metrics, optimizing dashboards, and providing actionable insights across media, websites, and guest engagement.