Back to jobsProduct Owner, Digital Marketing
Location
United Arab Emirates
Company name
Cognizant
Sector
Marketing, Advertising & PR
Contract duration
Full time
Salary (monthly)
Non-Dislcosed
Experience
Prior experience in a similar role
About the role
At Cognizant, our consultants orchestrate the capabilities to truly change the game across strategy, design, technology and industry/functional knowledge to deliver insight at speed and solutions at scale. Our consulting services elevate the unique abilities and business aspirations of customers and employees and build relationships based on trust and value.
Responsibilities
- Work with product team to create a backlog of user stories, drafting acceptance criteria, and helping manage the prioritisation using Scrum or Kanban
- Lead the enahncement to digital marketing tools (Adobe) for a large customer in the Middle East.
- Increase customer value through optimisation of the products and find creative ways of breaking larger product outcomes and features into MVPs, as well as champion our product-centric ways of working
- Engage with business stakeholders and conducting workshops for requirement elicitation.
- Business Consulting – Advisory Services, Process Consulting & Business Analysis.
- Conduct and lead requirement gathering workshops, write Functional Specifications, BRDs, NFRs, RTMs, user stories, test cases, conduct UAT and training, support go-live thru the lifecycle of global programs/projects
- Process Mapping, Benchmarking and Reengineering
- Business Process Standardization and Harmonization
- Business Case preparation and Business Impact Assessment
- Application assessment, Tool Evaluation and Vendor Selection
Requirements
- The ideal candidate needs to have strong experience in Digital Marketing tools, most specifically the Adobe stack
- Have proven experience working inside agile teams, probably Scrum or Kanban – as a BA/PO
- Have proven experience in working in a product-centric digital environment, helping to set product vision and producing backlogs of user stories.
- Possess a strong understanding of end-to-end customer experience - have experience working with a range of stakeholders at varying levels across the company to ensure successful product releases
- Ability to effectively work with and manage medium sized teams in digital projects, or pods in large digital transformation projects
- Comprehensive knowledge of the application of Use Cases, Process Maps and User Journeys
- Building relationships between external partners and internal stakeholders to deliver project objectives
- Ability to pivot and change directions on a programme if required
- Strong analytical and problem-solving skills
- Proven Stakeholder management credentials
- Excellent Presentation, and communication skills
