Credit Card Campaign Manager

Responsibilities

• Campaign Management
• Develop and execute marketing campaigns to drive credit card acquisition, usage, and retention.
• Design campaign mechanics, including offers, discounts, cashback, rewards, and seasonal promotions.
• Collaborate with internal teams (e.g., Sales, Analytics, and Product teams) to ensure campaign objectives align with business goals.
• Work with creative and media agencies to design promotional materials for digital, print, and on-ground channels.
• Optimize campaigns based on performance metrics (e.g., response rates, conversion, ROI).
• Fulfillment Coordination
• Oversee the delivery of campaign promises (e.g., cashback, gifts, rewards) to customers.
• Manage vendor relationships for fulfillment processes, ensuring timely delivery.
• Develop a robust system to track fulfillment SLAs and resolve issues promptly.
• Work closely with the customer service team to handle queries and escalations related to campaign offers.
• Analysis and Reporting
• Monitor campaign performance using tools and analytics platforms.
• Create post-campaign reports detailing outcomes, learnings, and recommendations for future campaigns.
• Analyze customer behavior to refine segmentation strategies and enhance campaign relevance.
• Stakeholder Collaboration
• Coordinate with compliance and legal teams to ensure all campaigns meet regulatory requirements.
• Partner with IT teams to implement and test campaign-related systems and APIs.
• Manage budgets and ensure cost-effective execution of campaigns.
• Innovation and Continuous Improvement
• Stay updated on industry trends and competitor campaigns.
• Propose innovative campaign ideas and fulfillment strategies to differentiate the credit card offering.